Just 5 years ago…. I went to the art show of an up and coming “starving” artist. My daughter Beau and I were charmed by the art…. and the artist. So simple…. yet complex…. Gregory Siff’s art has a child like quality with a very distinct emotionalism style that merges abstract, pop and action painting. His technique coalesces the voice of a fearless child with the wisdom of a seasoned warrior. Both Beau and I bought a piece that evening… She paid $600.00 and I paid $800.00 for mine. I knew Gregory was talented and so wanted to support this adorable artist…. HA! Little did I know….. 


Gregory has become one of the most prolific and exciting forces in the Los Angeles contemporary art scene. Siff’s work was included in the Museum of Modern Art PS1 exhibition Rockaway! to celebrate the post Super-storm Sandy recovery. The show, curated by MoMA PS1’s director, Klaus Biesenbach along with the Honolulu Biennial, included the “Experience Rooms” which Gregory painted in the Rockaway Beach Surf Club bathrooms alongside works by Marina Abramović and Tom Sachs. His past work include a mural for non-profit The Art of Elysium’s auction with Christie’s auction house at ACE Museum. Interview Magazine called that 12 x 40 foot painting of the over 75 donating artist’s likeness “Epic.” He was selected by Vans Custom Culture to be one of their “Art Ambassadors” inspiring students across the United States to embrace their creativity. His hand painted custom Vans Sneakers were on view at the Whitney Museum of American Art in New York City. Siff also collaborated with Helmut Lang and Project Angel Food, a Los Angeles based charity whose mission is to help those affected by HIV/AIDS, cancer and diabetes. All of his hand painted limited edition tees sold out and 100% of the proceeds benefitted the cause. He has exhibited at Gallery Brown (2012 LA); Scope (2012 Art Basel Miami) The Art of Elysium’s Pieces of Heaven, (2012-2014); The Art Reserve x Siren Studios (2012, LA) G Show (2011, LA) He has done commissions and installations for Deitch Projects, Mercedes-Benz, Marc Jacobs, The Standard, Christie’s, Bonham’s, Sotheby’s, Hyde, Red Bull and Warner Bros. Music.




Beau paired one of her famous “Barbie” photographs with an original Siff leather jacket… to create this magnificent photography piece. The photograph sold for many thousands of dollars reaping some serious benefits for this amazing charity…. and allowing one very lucky and smart art buyer… the ability to hang this one time collaboration in their home.



Mr. Siff’s art was added to the wall above…. in post editing

Starving no more….. Gregory has hit the art scene with such force…. that his rising star has risen to the top. Commanding up to $100,000.00 per painting now…. Gregory Siff is one of Los Angeles’ most celebrated artists. And don’t think I am not kicking myself for NOT buying every single piece in that first show!! Congratulations Gregory Siff for grabbing that star by the balls….. and letting the Art world know that not only are you are here to stay….. you are here to stay on the top!





Lisa Falcone
MORAL OF THE STORY: Support starving artists! It could be end up being some serious money in the bank for you!! 
My perfectly ripped black jeans are by: [BLANKNYC], vee neck tee by: Rag & Bone and black studded pumps by: Saint Laurent.
With some serious art loving!!
Laura Dunn