I wrote a story about the Athleisure trend 3 years ago thinking that it was a flash in the pan and would be over in a few minutes… wrong! Now? This trend is so strong… that it even has it’s own Wikipedia Page. Athleisure has gone from a trend to a luxury staple and Palm Angels is taking Athleisure to a new level while celebrating American Culture with a different perspective.
co Ragazz, artistic director at Moncler, initially started his Palm Angels project in the form of a coffee table book, featuring black-and-white photography of the Los Angeles skateboarding scene, shot by Ragazzi, the book resulted in a debut ready-to-wear collection for the fall/winter 2015. His designs can best be described as assortment of upscale, skate-inspired apparel and accessories, the result of what Ragazzi says happens when he mixes his italian sartorial background with the laid back vibes he admires so much in skaters around Los Angeles.
When I saw the Palm Angels duster at Saks, I knew that the ATHLEISURE movement was here to stay. With the different forms its’ taking on… the rich luxurious fabrics and designs, it just keeps getting better and better.
Palm Angels is available for purchase in 210 stores worldwide, including top luxury retailers such as Colette, Barneyʼs NY, Maxfield, The Webster Miami, Selfridges, Saks Fifth Avenue and Harvey Nichols London.
From Wikipedia, the free encyclopedia
Athleisure is a trend in fashion in which clothing designed for workouts and other athletic activities is worn in other settings, such as at the workplace, at school, or at other casual or social occasions. Athleisure outfits are yoga pants, tights, leggings and shorts, that “look like athletic wear” and are characterized as “fashionable, dressed up sweats and exercise clothing”. The idea is that gym clothes are supposedly making their way out of the gym and becoming a larger part of people’s everyday wardrobes.
Athleisure can be considered as a fashion industry movement, enabled by improved textile materials, which allow sportswear to be more versatile, comfortable, and fashionable.
Reports in USA Today and The Wall Street Journal describe the athleisure market as growing, displacing typical workwear styles, and cutting in to sales of jeans, with a market size in 2014 as $35 billion, representing an 8% increase from the previous year.According to one estimate, the athleisure market, including footwear, was $270 billion in 2016, and was estimated to grow by 30% by the year 2020.